Our industry has always been very much about hands on treatments and the human touch. Consumer behaviours are changing, that’s for sure, and low touch or no touch technology driven treatments are on the up.
We are not predicting nor promoting an industry without human touch, but we are saying it’s time to look into what technology your business can offer, the costs thereof, the return on investment and how to introduce and market this to your clients.
Let’s look at the TOP 4 treatments globally that make use of technology;
- The NUMBER ONE treatment globally, and growing in consumer demand daily, is the HydraGlow Facial. Also referred to as Microhydrabrasion, HydraFacial or 02 Facial. There are many names, but it is essentially the most advanced treatment providing resurfacing of facial skin through exfoliation using a patented, diamond-tipped microdermabrasion tool. The general consensus is that the diamond is more effective and less harsh than crystal-based tools. The system uses water and aloe vera to maximise the effects of the treatment. Water cleans and hydrates whilst aloe vera provides cooling and soothing, making it far less aggressive that standard microdermabrasion treatments. What consumers may expect is a thoroughly cleansed skin and improvement of discoloration, sunspots, scarring and fine lines or wrinkles.
- Laser Hair Removal. It seems that Diode is taking the lead currently with a new technology called SHR or Super Hair Removal which uses gentler pulses of energy but at a higher frequency. This laser hair removal technology allows the skin to be heated gently, but with rapid pulses, the energy is then accumulated by the skin. While 50% of the energy is targeted at the melanin (similar to IPL), the other 50% targets the stem cells responsible for hair production.This is a very important point to note as SHR thereby targets both fine and coarse hairs. Ultimately, this leads to less discomfort and pain, yet an improved efficacy.
Because of the gradual accumulation of the energy into the skin, there is less trauma and irritation on the skin – making it ideal and suitable for everyone, regardless of skin tone. It is effective and appropriate for customers with sensitive skin. In fact, SHR is often considered to be one of the best laser hair removal treatments.
- HIFU or High-Intensity Focused Ultrasound. HIFU uses focused ultrasound energy to target the layers of skin just below the surface. The ultrasound energy causes the tissue to heat up rapidly. Once the cells in the targeted area reach a certain temperature, they experience cellular damage. While this may seem counterintuitive, the damage actually stimulates the cells to produce more collagen — a protein that provides structure to the skin.The increase in collagen results in tighter, firmer skin. Since the high-frequency ultrasound beams are focused on a specific tissue site below the skin’s surface, there’s no damage to the upper layers of the skin and adjacent issue.
- Automated Collagen Induction Therapy, also known as microneedling. Microneedling works by encouraging your skin to make more collagen. The idea is that 2400 micro channels that are created by the pinpricks from the procedure cause slight injury to the skin and that the skin responds by making new collagen-rich tissue. What is important once those channels are opened is to infuse the skin with highly active serums that can now penetrate much deeper into the skin.This new skin tissue is, in turn, more even in tone and texture, firmer and plumper. The specific technique used when micro needling, is what will determine the difference between good results and absolutely jaw dropping results with tighter, firmer, smoother skin.
With all the above technologies, and at any point in time when you are going to invest in technology, please take note of the following:
WHAT TO LOOK OUT FOR:
- Don’t buy multi-purpose units as they can have some serious side effects by overstimulating the skin. Remain focused on the treatment you want to offer and seek out the best single solution technology for that purpose.
- Carefully consider size as the bigger your unit the more powerful the energy with most of the technologies.
- Don’t buy the cheapest unit you can find. Invest in quality and ensure you get a 6 – 12 month MAXIMUM return on investment.
- Don’t import your own unit as you won’t have the after sales service and training support that you will need.
The bottom line is make the investment and start with ONE unit only and then build from there. How do you know where to start? The famous …… SURVEY! Don’t ask your clients what they want but rather say what you are thinking of offering and ask which they would prefer. Please reach out to me by replying to this mail if you have any specific questions relating to introducing technology into your spa or salon. I would be MORE than happy to share my knowledge in this area.
Till next week,