Spa Professionals Guild



Mistakes Managers Make #5
We have reached the FIFTH BIGGEST mistake Managers/Directors make in their spa/salon/aesthetic or wellness businesses.  We were honored to interview ADRIANA BARLAFA KRUHONJA, Spa Director at Waldorf Astoria Kuwait.
I say this every month, but really, you cannot attach a price to the value we are getting from the conversations we are having with the worlds leading Spa Directors. Saving us time and money as we learn from their mistakes to ensure we  get it right from the word GO!  Are you enjoying this series we are offering?  If YES, please quickly click on THIS LINK and send us a one liner stating what you love about this series of “Mistakes Managers Make”. We truly value your feedback.
Interestingly, Adriana’s “mistake” was once again about STAFF.
So, I can say at this point, after interviewing 5 leading Global Spa Directors, that STAFF is a common challenge but also very much the lifeline of your business.
I would like to raise a few questions for self reflection before you listen to the  interview. Once you’ve read the questions and listened to the interview I’d like you to list where you believe you can change as a leader or manager in your business.  Sound good?

Here goes:

  • Do you offer an incentive scheme to really DRIVE your staff to earn more?
  • Do you personalize your incentive schemes to suit each individual or offer all staff the same?
  • Do you run an incentive scheme for the front desk and support staff in the spa?
  • Do you look for ways that your staff can earn more money whilst not compromising the business margins?
  • Do you get your brand partners involved in helping incentivize your staff?

Okay so now that you’ve answered the questions, CLICK on the video below  to listen to the interview with Adriana. It will be a few minutes of time very well spent with great insights into how Adriana drives her revenue!

When you are done with the interview, please remember to go back to the 5 questions you answered and decide whether you should be doing things differently or if you are on track and spot on.
Next time, look out for yet another gift from me, an SOP about how to structure an incentive scheme.  Another valuable tool to add to your toolbox.
Speaking of STAFF, have you completed the STAFF MODULE in our Transformational Training Course?
This module will give you the tools you need to set you up for success in managing your team effectively for maximum output.  Look at everything we cover in the module:
  • 7 Steps to a dynamic team
  • Staff huddles
  • Staff meetings everyone wants to attend
  • Setting targets
  • Therapist opening & closing checklists
  • Personality profiling & team summary
  • Effective communication
  • Praise sandwich
  • 4 Square questioning technique
  • Delegation
  • Managing conflicts and complaints
  • Importance of planning your daily revenue
  • Therapist 5 point growth plan
  • The value of your hour
  • Mindset shift 101
We cram a LOT of content and value into this 1 MODULE out of a total of 9 in the course!! Our Complete Business Management course will save you years and hours of figuring out how to best run your spa and salon business. We include every tool and templates you will ever need!
Until next week!

Marisa xxx

Spa Professionals Guild is now Wellness Professionals Club.


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