Spa Professionals Guild

Let’s talk GAME PLAN. Seriously.


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I had some serious GAME TIME this week with my son!

He’s into chess, and guess what? I’m so bad at it that he usually takes me out in three or four moves. We laugh, I claim he got lucky, and we go for round two.

Chess is one of my worst games, but I play with Angelo and Daniela (my kiddos) because it gives us quality time and lots of laughs.

So, why am I telling you all this? Hang in there; I’m almost at the point!

Something really strange, yet awesome, happened this week. I started the game by telling my son I was going to beat him (which has NEVER happened), and I even had a few moves planned in my head. And guess what… FOR THE FIRST TIME EVER, I BEAT HIM! In just 7 moves!

He sat there with his mouth wide open, asking, “Mom, how did you do that?” Ha ha ha! Truth is, I don’t really know, but I DID IT!


Playing chess made me realize something. Lately, I’ve been getting calls from clients with the same challenge—MARKETING!

It seems like the biggest challenge has shifted from staff (not that they’re not a challenge at all, but they’ve taken a back seat for now) to marketing.

It got me thinking, WE NEED A MARKETING GAME PLAN!

Marketing is so much more than just social media, advertising, websites, campaigns, and promotions. The problem is, we often get fixated on one or two aspects and lose our way because of time constraints or other business needs.


I’ve decided to develop a MARKETING GAME PLAN to help you, and I can’t wait to share it.

IT’S ONLINE, IT’S FREE, but please only attend if you’re willing to take this seriously and apply it in your business.

Oh, and all I ask in return is that you refer a friend in the industry to join the session with you because I’m on that #sharingiscaring MISSION.

Date: September 20th, 2023

Time: 3PM SAST / 9AM EST

Limited slots available


Now, let’s talk about something exciting. You probably already guessed it – 🎃 Yep! October is just around the corner, and you know what that means, right?

Time to get your planning hats on! 🧙

Your feedback from past months has been pure gold. We’ve now gone deeper into content planning specifically the way you want it.

My best feedback from those of you using our content is comments like:
“Marisa, this has saved my life, I no longer need to spend a week trying to come up with ideas, text and hashtags. I cannot say enough how much time and money this marketing calendar has saved me.”

This is from a Spa Director called Sarah in the UK.

And one more comment I need to share with you because this feedback actually came from an agency we use for content creation for a big spa group I work with (by the way, they are hired to come up with the content).

“Genius idea Marisa, our team has clear direction and ideas from the word go, we have cut at least two days of planning from our workflow because of this. We just wish all our clients provided us with documents like this. We love your work!”

This made my smile wrap around my entire head because a content creation agency is using OUR SPA PROFESSIONALS GUILD MARKETING CALENDAR!!!!!!

Our content is becoming super specialized and it’s amazing! Seriously, this is all thanks to you! Your input is helping all of us become better and better every time.

Don't miss out on transforming your spa, salon, or aesthetic clinic this October. Get your hands on our October Marketing Calendar TODAY! 🎉

Till next week, keep that entrepreneurial spirit soaring high! 💪

Catch you later!

Marisa xx

Spa Professionals Guild is now Wellness Professionals Club.


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