CHAPTER 4.B – PLANNING MY DAY

Your responses may provoke some thought and realignment.

Before you move on to the next section where we share our wonderful revenue planner tool, take a few minutes to analyze the last two days. You will do this by completing an hour-by-hour list of what you have done each day.

Now, on to the daily revenue planner.

This planner can be a game changer and life saver for you! Since it’s not something that we are typically used to doing in our Industry it will take commitment and persistence until it becomes habit and part of the daily tasks that you perform. This is the hardest part as I see many therapists/nail techs/hairstylists implement this with huge success but then, after a few weeks when they forget to submit their plan and their manager forgets to ask for it, then that’s the end of this system.  It will take commitment on your part and remember; consistency always leads to excellence!

SO START WITH THE FOLLOWING MINDSET:  YOU ARE DOING THIS PLANNER FOR YOURSELF AND NO ONE ELSE.  FOR YOUR PERSONAL GROWTH AND TO EARN MORE MONEY!!!!!

Some pointers on the daily plan

1.  You need to get your booking schedule for the next day, either print it out or take a screenshot of it from the system. This way you have a clear picture of what your potential day’s services looks like.  You need this the day before so you can plan at night or early morning depending on when you are more productive.
2. The basics need to be in place for the plan to run smoother and guarantee better results, those basics being consultation, recommendation and prescription. If the basics are not in place, please don’t even start with the planner. Get the basics implemented and consistent. This is covered extensively in the next chapter!
3. Be prepared, meaning, have all the stock you need at hand and even have all your prescriptions prewritten so you simply add only what has come up in conversation with the client.
4. This plan works best when YOU physically call your own clients to confirm their appointments. This call allows you to upsell there and then already, ticking off one step of the planner so you are completely focused on retail revenue only when the client arrives.  

How the planner works and the objective:

How does this plan work?

 You start with the obvious or the guaranteed and then you fill in possibilities.

What is the point?

The objective is to get you to think of every possible upsell to the booked service as well as every possible retail product that matches the service booked.  The more information you have on the client, the better, as then you will know which products the client may need and then link-sell other products to those.

You are looking for the maximum spend per service booked possible but within reason.  

So here is the important part:

It is easy to just write down any random retail products, and twenty of them for that matter, but how you know the plan is well thought out and considered is by analyzing if the products match both the service and the client and then check if the upsells match the time available for that specific client.

So you want to maximize the possible revenue but ensure it is thought about and realistic.  Getting the plan as close to the real outcome is the ultimate goal and that is when you know that you are in tune and connected to the client and the business.