PSA: This is a long one but read to the end? If your attention is urgently needed elsewhere, just skip to the link in the image if you want the full May Marketing and Social Media plan. If you’re a member read the last paragraph {but promise to come back and read it all?}
I’ve got a juicy story to tell you about a client of mine in South America who was struggling to keep her spa afloat. The poor woman was working her fingers to the bone, but still couldn’t find the time to focus on her marketing and social media.
That’s where my team and I stepped in. We took over the reins and boy did we turn things around! With a killer plan and daily posting of fresh, relevant content, this spa boss DOUBLED her turnover in just one year! That’s right, doubled! If that doesn’t convince you that your marketing and social media game needs to be on point, I don’t know what will.
So, let’s dive into some awesome ideas for the upcoming month of May to keep your spa biz thriving! (Do you want me to turn this into a monthly series? Reply “yes please” to this mail so I can gauge interest?)
First things first, let’s talk about the elephant in the room: Mother’s Day. If you’re not already planning for this major holiday, you’re missing out on a huge opportunity to drive sales and customer engagement. Consider offering special packages or promotions that cater specifically to mothers, grandmothers, sisters, aunts (insert any type of mom you know) and don’t forget a growing market: mothers-to-be! Keep in mind that you can also create a buzz on social media with user-generated content like photo walls and fun contests.
Don’t make the fatal mistake of ignoring the men, they are after all the primary target market for May. Create a promotion based on them and reward them for purchasing gift cards for the ladies in their lives. If you followed me last year you will remember my suggestion for having the wives share hubbies contact details {with their consent} so you can add them to your Mother’s Day text message campaign!
Couples Experiences are big cash generators as well. Create a “let’s celebrate you” double date!
But Mother’s Day isn’t the only special occasion to keep in mind this May. Depending on where you’re located, you might have May Day, Eid Al Fitr, Cinco de Mayo, Labor Day, Memorial Day, or Independence Day to celebrate. There are too many to mention here so be sure to look at our calendar of May days linked in the planner below. Get creative with your promotions and tie them into these events for maximum impact.
Now, let’s talk about some actionable tools that will help you get the most out of your marketing and social media efforts this May:
1. Take Advantage of User-Generated Content: Encourage your clients to take photos and videos of their spa experiences and share them on social media with branded hashtags. This is a great way to create buzz and showcase the unique offerings of your spa.
2. Plan Your Content in Advance: Use our spa marketing and social media plan for May to stay on top of your posting schedule and ensure you’re hitting all the key dates and promotions. Plus, you’ll get some amazing ideas for engaging content that your followers will love.
3. Focus on Visuals: Use high-quality images and videos in your social media posts to capture the attention of potential clients. Show off your spa’s beautiful decor, stunning treatments, and happy customers to entice them to book a visit.
With so many marketing ideas out there, it can be overwhelming to decide where to start.
That’s why I’ve put together this comprehensive marketing and social media plan for the month of May that will help your spa stand out from the crowd and bring in more clients. 🎉🥳💃🏻
This plan includes everything you need to attract more clients and generate more revenue for your spa this month. From the actual marketing outline for May to instructions and captions for posts for each day of the week, we’ve got you covered. And the best part? It’s designed for spa owners and managers just like you, with a global appeal to suit warm and cold weather seasons.
We have ideas for Mother’s Day promotions that are sure to impress. Don’t just offer a discount, give your clients a unique experience that will make them feel appreciated. And don’t forget to promote your spa’s retail products as the perfect gift for moms!
There’s a full 31 day social media content plan that will engage your audience and showcase your spa’s unique offerings. From “Mani Monday” to “Self-Care Sunday,” we’ve got creative ideas as well as captions for each day of the week that will keep your followers interested and engaged.
Check out the detailed guidelines on creating effective calls to action (CTAs) that will encourage your readers to book a spa appointment. We’ll show you how to track the success of your marketing efforts, including click-through rates and conversion rates, so you can see the results in real-time.
To get access to our May Marketing and Social Media Plan, simply CLICK THIS LINK to purchase (it’s cheaper than your Starbucks will be this May).
MEMBERS are eligible to a 50% discount. Simply reply to this email saying “I’m a member” OR “I want to become a member” and we’ll share your unique coupon code or instructions to join the community plus the coupon code once registered!
See you next week!